Halloween is a only couple of days away, and we’re all pulling our favorite costumes out of the attic. When the special night comes around every year, do you don the good guy or the bad guy disguise? Are you the superhero, or the villain; the princess, or the witch?
If your alter ego is dark and sinister, you’d better exchange your costume next time you log on to your dashboard. After all, only good guys are allowed when it comes to search engine optimization. Google punishes wrongdoers by bombing their results, and rewards rule-followers with top page rankings.
While the basic principles of SEO (cross-linking, keywords, etc.) are well-known, there are both acceptable and unacceptable ways for doing any of them. These are known as black hat – using deceptive techniques to improve page rankings, and white hat – good and transparent practices to achieve the same ends.
So review your basic knowledge of black-hat vs. white-hat SEO, and make sure your practices aren’t putting you on the dark side.
- hidden content: stuffing keywords in the code; placing invisible text on your pages
- link farming: setting up fake websites that link back to your site
- meta description and meta keywords: stuffing your meta tags with too many keywords
- cloaked pages: presenting content to the search engine that is different than the content the viewer sees
- blog comment spam: submitting comments on other sites that include links back to your site
- content: make it unique and write it well, and incorporate original research and analysis when possible
- separate design from content (use CSS)
- titles and meta data for each page
- meta keywords: keep your list of keywords short and entirely relevant
- good inbound links rather than link farms
- URL normalization: create a standard URL format for each page on your site
If some of the Black Hat techniques sound Halloween-ish, it’s because they are. Halloween costumes are about deception, after all, and so are Black Hat practices. So get on your Joker costume, but don’t mix it with your SEO!
The first time you discover your passion, you feel an urge to go out and share it with the world, right?
Well, Socrates Theme doesn’t have to be the consuming passion of your life. But you do love this theme: for its functionality, its monetization abilities, how many complications it saves you, and many more reasons. Maybe you remember that time before you discovered your favorite theme; it was a time of headaches, staying up late at nights, and trying out themes that just didn’t work for you. Your online life has certainly changed for the better. Read More…
In case you didn’t catch the last article on how to make your site successful with search engines (see SEO: A Beginner’s Guide), let’s do a quick review of how SEO works.
The main job of search engines is to provide searchers with a list of the best websites that relate to their search terms. This means that you essentially have to prove to the search engine that your site is one of the best in your niche.
There is a whole bag of SEO tricks you can use to increase your rankings – key word strategies, tag titles, etc. BUT, your content is still the most important of these. Read More…
After aimlessly pursuing your passion for koi fish these last 15 years, you’ve finally decided to put it to good use. You bought your first domain name (allaboutkoifish.com); WordPress and Socrates Theme are both successfully installed on your new blog, and you’ve even figured out how to monetize your site. Not bad!
By now you’ve probably written your first post or two on the virtues of koi fish, have set up a Contact page, and are just waiting for the adoring comments to flood your inbox. But wait – in order to get comments, you first have to have visitors! Read More…